Innovation refers to the process of creating and implementing new ideas, products, services, or methods that improve upon existing solutions or fulfill unmet needs. It involves the combination of creativity and practicality, leading to advancements that can enhance efficiency, effectiveness, and societal well-being. Innovations can take many forms, including technological breakthroughs, improvements in processes, or novel approaches to challenges. The goal of innovation is to provide added value, either by solving problems in a unique way or by enhancing user experiences, ultimately driving progress and fostering competitive advantage in various fields.